Professor Felix Oberholzer-Gee of Harvard Business School demonstrates how organizations gain more by doing less in Better, Simpler Strategy.

The book explains how emotions affect negotiation and provides techniques for dealing with strong emotions at the negotiating table based on five basic emotional concerns. This book is well-written and contains a wealth of useful information.

Beyond competing the book highlights proven steps to inspire confidence and seize new growth opportunities.

The Business Model Canvas's graphic and easy approach is ideal for anyone considering establishing a new business, as well as huge corporations launching new products.

Digital Marketing for Dummies teaches you how to engage your audience, build your brand, attract more customers, and increase sales using practical, tested strategies.

This book provides guidance and techniques for creating and running an online business, as well as 80 suggestions for launching, building, and optimizing items.

David Allen presents a system in the book that assists in living a life with a "mind like water," which is the secret to productivity. When something is tossed into a glass of water, it wrinkles, but eventually, it returns to its original state. This book emphasizes Having...

Getting to Yes is a book that proposes a mix of disciplines and concepts for negotiating practitioners. It promotes itself as an antidote to the positional bargaining paradigm and proposes a set of alternative techniques and exercises to modify the way negotiations unfold and conclude.

Growth hackers founder Sean Ellis teams up with veteran startup marketer Morgan Brown to share how the world’s most successful companies build growth teams, create must-have products, discover and test what works to drive growth, and retain more customers.

The book breaks down how to use thoughtful persuasion and how people can be influenced to say yes more often.

In Maximum Influence, author and acknowledged expert Kurt Mortensen unveils the 12 Laws of Persuasion, explaining why each law works, how to utilize it, and what to avoid. You will learn how to read people instantaneously, get people to trust you instinctively, easily change people's thoughts, and persuade...

The author Chris Voss is a former international FBI hostage negotiator. The book reveals battle-tested strategies for high-stakes negotiations.

In Red Team, Micah Zenko shows that even the best ideas need to be interrogated internally before they hit the market.

This book presents a strong sales process that exposes four types of questions that, when answered in succession, increase the likelihood of a lead converting into a sale.

Author an Dib contends in his book The 1-Page Marketing Plan that a business owner must become good at the business of what they do, not just their technical skill. Professionals don't just go with the flow. They make certain that the time they spend on something has...

Authors Dixon and Adamson studied a sample of hundreds of sales agents in The Challenger Sale and surprisingly concluded that traditional relationship building may potentially be harmful to the whole sales process. The book also lays out a process for transforming mediocre salespeople into high-performing Challengers.

This book will show you that success begins in the mind and will teach you how to believe in yourself, quit the habit of worrying, and take control of your life by altering your attitude and controlling your ideas.

This book provides practical direction and expert tips on everything from understanding what strategy can accomplish for you to designing a strategy and engaging people with strategy. It's packed with snappy, memorable instances of actual leaders succeeding (and failing) with real-world techniques.

The book explains strategy in detail. It goes over how businesses and individuals may recognize a solid strategy and its main components. This book highlights the impact of a unique value proposition and a customised value chain on strategy.

Value Proposition Design is a multimedia collection of practical (downloadable) templates and tasks centered on a "Value Proposition Canvas" (VPC) that will help you create a compelling value proposition that will win hearts, minds, and wallets.