Digital Marketing for Dummies teaches you how to engage your audience, build your brand, attract more customers, and increase sales using practical, tested strategies.

Growth hackers founder Sean Ellis teams up with veteran startup marketer Morgan Brown to share how the world’s most successful companies build growth teams, create must-have products, discover and test what works to drive growth, and retain more customers.

The book breaks down how to use thoughtful persuasion and how people can be influenced to say yes more often.

Author an Dib contends in his book The 1-Page Marketing Plan that a business owner must become good at the business of what they do, not just their technical skill. Professionals don't just go with the flow. They make certain that the time they spend on something has...