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The 1-Pager Marketing Plan

 Author: Allan Dib  Category: Marketing  Tags: MarketingNegotiationsalesselling process |  Buy Now from Amazon

Author an Dib contends in his book The 1-Page Marketing Plan that a business owner must become good at the business of what they do, not just their technical skill. Professionals don’t just go with the flow. They make certain that the time they spend on something has the greatest impact. Marketing is by far the most powerful leverage point.