Showing 1-7 of 7 Books
Digital Marketing for Dummies
Digital Marketing for Dummies teaches you how to engage your audience, build your brand, attract more customers, and increase sales using practical, tested strategies.
Marketing Russ Henneberry and Ryan Deiss
Hacking Growth
Growth hackers founder Sean Ellis teams up with veteran startup marketer Morgan Brown to share how the world’s most successful companies build growth teams, create must-have products, discover and test what works to drive growth, and retain more customers.
Marketing Morgan Brown and Sean Ellis
Influence: The Psychology of Persuasion
The book breaks down how to use thoughtful persuasion and how people can be influenced to say yes more often.
Marketing Robert Cialdini
Spin Selling
This book presents a strong sales process that exposes four types of questions that, when answered in succession, increase the likelihood of a lead converting into a sale.
Sales Neil Rackham
The 1-Pager Marketing Plan
Author an Dib contends in his book The 1-Page Marketing Plan that a business owner must become good at the business of what they do, not just their technical skill. Professionals don't just go with the flow. They make certain that the time they spend on something has the greatest...
Marketing Allan Dib
The Strategy Book
This book provides practical direction and expert tips on everything from understanding what strategy can accomplish for you to designing a strategy and engaging people with strategy. It's packed with snappy, memorable instances of actual leaders succeeding (and failing) with real-world techniques.
Strategy Max McKeown
Understanding Michael Portal
The book explains strategy in detail. It goes over how businesses and individuals may recognize a solid strategy and its main components. This book highlights the impact of a unique value proposition and a customised value chain on strategy.
Strategy Joan Magretta