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Hooked: How to Build Habit-Forming Products

 Author: Nir Eyal  Category: Product Management  Tags: digital productshow to become a product managerproduct managementproduct manager |  Buy Now from Amazon

This book introduces you as the product manager to the Hook Model which helps you encourage customer behaviour without aggressive marketing campaigns. It explains how to make products that develop into your customer’s habits with real-world examples from tech companies like Instagram and Pinterest.