Hooked: How to Build Habit-Forming Products
This book introduces you as the product manager to the Hook Model which helps you encourage customer behaviour without aggressive marketing campaigns. It explains how to make products that develop into your customer’s habits with real-world examples from tech companies like Instagram and Pinterest.
Product Management
Nir Eyal
The Hard Thing About Hard Things
Written by one of Silicon Valley’s most respected and experienced entrepreneurs, it analyzes the problems business leaders face every day running their businesses. It provides insights on the developing, buying, or even selling of tech companies.
Product Management
Ben Horowitz