This book walks you through a step-by-step process for having the most important discussions, which are sometimes the most difficult to have. You may perhaps consider this a manual on how to have easy interactions with difficult people.
This book covers how to build connections with reporters, who can have a significant impact on how the rest of the world, including your audience, perceives you and your work
The book addresses how you can affect the behaviour of others just by changing your own. It teaches how to better understand people, become more likeable, build relationships, persuade others, and influence behaviour through leadership
The concept of 'It's not what you know, but who you know,' is embodied in Never Eat Alone. The book explains how to connect with colleagues, friends, and associates by laying out the steps and mentality required
The book covers a variety of practical suggestions for dealing with people, including how to talk to people, how to make people feel important, how to properly critique others, and how to make a good impression.