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The Strategy and Tactics of Pricing

 Author: John E. Hogan, Joseph Zale, and Thomas T Nagle  Category: Pricing Analyst  Buy Now from Amazon

This book provides you with a solid overview of the different pricing strategies that exist and how they apply in the 21st century. It also provides some technical discussions like how and when to use financial analysis, the effect of the cost structure, and the importance of pricing policies.