The Challenger Sale
€0
Author:
Mattew Dixon and Brent Adamson
Category:
Sales
Tags: sales | selling |
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Description:
Authors Dixon and Adamson studied a sample of hundreds of sales agents in The Challenger Sale and surprisingly concluded that traditional relationship building may potentially be harmful to the whole sales process. The book also lays out a process for transforming mediocre salespeople into high-performing Challengers.
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