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Pricing with Confidence

 Author: Mark Burton and Reed K Holden  Category: Pricing Analyst  Buy Now from Amazon

The main purpose of this book is to teach you how to be more confident in your product and value for both price setting purposes and price capturing purposes. It dispels the idea of selling your product’s price and instead starts selling the value of the product. It provides you with several real-world examples to support the authors’ suggestions and claims